Consents & Licences

Liquor Promotion Protocol

Promotions which offer alcohol in non-standard measures and/or by virtue of their descriptive titles, such as "laybacks" - "shooters" - "slammers" - "test tubes" - "blasters" and their method of consumption, encourages irresponsible drinking habits and are likely to result in rapid intoxication.
Promotions or drink cards which provide a multiple of free drinks extreme discounts or discounts of limited duration on a given day or night and which have the capacity to be readily stockpiled by patrons or transferred to other patrons. In other words the promotion or drink card must not, by design or potential create an incentive for patrons to consume liquor more rapidly than they otherwise might.
Any labelling or titling or promotions that may encourage patrons to consume liquor irresponsibly and excessively.
The refusal to serve single measures of spirits on request or provide reasonably priced non-alcoholic drinks.
Any promotion that encourages a patron to consume liquor excessively - "all you can drink" offers - "free drinks for women" - "two for one" - and to consume it in an unreasonable time period.

The traditional "happy hour" during or immediately following normal daytime working hours.
A complimentary standard drink upon arrival.
Promotions involving low alcohol beer where it is clear from the advertising and promotional material that it is a low alcohol beer promotion.
The advertising of a consistent price of a particular type or brand of liquor across the entire trading hours or a premises on a given day or night, providing the price is not so low that it will, in itself, encourage the excessive consumption of alcohol and intoxication.
Promotion of particular brand of liquor that provides incentives to purchase that brand by virtue of a consistent discounted price, offer of a prize etc. But does not provide any particular incentive to consume that product more rapidly than a patron's normal drinking habit.