Economy and Business

Information about all our economic recovery and development work.

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How does this fit with the Recovery Plan?

Recovery Plan Goal: Establish strategic partnerships to attract investment; develop support structures to provide certainty around businesses and employment continuity; and explore avenues of economic diversification to enhance economic and social resilience.

How we'll achieve it

Market Kaikōura: Reposition Kaikōura as a unique year-round destination including multi-day/weekend offerings. Establish an international marketing campaign. Establish long term partnerships and actions to maintain momentum and create longer term solutions for marketing the region.

Year round and more diverse tourism: Investigate options to attract year-round visitors to Kaikōura and to diversify tourism opportunities, including targeting higher value tourism, new facilities and ventures across all seasons.

Education hub: Explore with local education providers opportunities to collaborate on the provision of educational services and facilities (e.g. explore a local education hub for the region).

Marine Research Centre: Investigate the potential for Kaikōura to become a marine research centre for New Zealand to attract year-round researchers and students